The TV trade has been on a battle footing not to lose its place as the largest medium so far as AdEx is worried. Homes just like the Indian Premier League, Bigg Boss and KBC had been main the advert earnings charts. Whilst subscription on TV has performed a considerable function and is slowly catching on so far as OTT is worried, media firms are nonetheless closely dependent at the advert direction so as to add to their money piles.
Right here we profile key leaders from the tv trade who’ve contributed to the luck of those firms, those that experience pushed enlargement thru transformative sale of commercials.
Disney Big name
Estimated Advert Income: Rs 12000+ CR Consolidated for FY22
Head of Community Promoting Gross sales
Ajit Varghese just lately joined Disney Big name as Head of Community Promoting Gross sales. On this function, he’s chargeable for general promoting revenues of Disney Big name’s Tv and Virtual companies and for using enlargement thru transformative gross sales and channel methods, growing alliances and trade construction. He’s additionally chargeable for creating the long-term imaginative and prescient and defining the strategic course of the gross sales group. Previous to this, Ajit used to be with ShareChat and Moj as Leader Business Officer. He used to be chargeable for using monetization, main advertising efforts and content material partnerships. Up to now he has been related in key management roles with WPP Media
Crew, Madison International, Kantar, IMRB and Initiative Common Media.
Disney Big name has received the rights to broadcast all ICC occasions for the Indian markets from 2024-2027
Disney Big name retained IPL TV rights for 23,575 cr
Big name Plus’ Anupamaa is the top-rated day-to-day cleaning soap on Indian tv
Head of Leisure, Advert Gross sales & Technique
Amrutha Nair used to be increased as Head of Leisure, Advert gross sales and Technique, Disney Big name, in 2022. Nair began her occupation with Asianet Communications, following which she joined TV Nowadays Community to take care of their advert gross sales for the Southern markets. She additionally had a two-year stint with Discovery Networks Asia Pacific as Director – Advert Gross sales from 2014-16. She performed a key function within the enlargement of the regional portfolio of Disney Big name through construction synergies between the trade purposes and the earnings serve as.
Head of Sports activities Gross sales
Bandyopadhyay joined Big name India (Big name TV) in 2018 as Government Director, and used to be just lately increased to the placement of Head of Sports activities Gross sales. He has been related to the community for over 3 years. Previous to this, he used to be with HT Media for over 4 years, the place he joined because the Nationwide Head of Media Advertising, and later gained a promotion to the submit of Leader Running Officer. His illustrious occupation additionally boasts his affiliation with HUL for over 10 years.
Estimated Advert Income: Rs 1,684.31 cr for FY22
Government Vice President, Head, Advert Gross sales
Shalini Poddar joined Disney+Hotstar in 2021, and is chargeable for the advert gross sales earnings and technique for Disney+ Hotstar. She leads a group of 140+ other folks throughout all facets of the advert trade, Industry Making plans; Gross sales; Gross sales Technique, together with pricing and codecs; Income Control; Operations; Knowledge Partnerships; Programmatic; Logo Lab; Size/ROI, and Buyer Advertising. In her earlier function at Google, she used to be Head of Industry Construction, Google Play Apps — India, South East Asia, and Australia. She had an eight-year stint at Google, having joined the corporate in July 2013 as Business Supervisor — Telecom, Gaming, and Bills. Shalini has 17 years of enjoy throughout Consulting, Technique, Industry Construction, Gross sales, Partnerships, and Advertising.
ZEEL (ZEE Leisure Enterprises Restricted)
Estimated Advert Income: Rs 4,396.5 cr for FY22
Income: Rs 8,189.3 cr Consolidated for FY22 (Supply: BSE)
Leader Enlargement Officer – Commercial Income
Ashish Sehgal has been related to ZEE Leisure Enterprises Ltd. since January 2006. Because the Leader Enlargement Officer – Commercial Income, he performs a strategic function of synergizing the community property of the media and leisure powerhouse, to generate earnings, and reinforce the price of the group. Sehgal conceptualized and applied a unified earnings producing vertical in ZEE, with a focal point on buyer, and imbibed a platform agnostic manner resulting in enhanced earnings technology alternative for each leisure or data platform of the Corporate. He used to be up to now related to Big name India Pvt. Ltd. at a Nationwide Head Degree, sooner than managing the whole community’s gross sales. Previous to that, Ashish labored at Buena Vista TV. He began his occupation with Occasions Crew in 1994, the place he contributed to the release of the rustic’s first FM channel.
“I’ve been related to ZEE since January 2006. It’s been a satisfying adventure. One in all my key achievements right here used to be bettering our products and services additional with the release of ZEE Logo Works just lately. Via this, we’re running with manufacturers to lend a hand succeed in their targets around the advertising funnel through offering built-in answers throughout our TV, Virtual, Social and Experiential platforms leading to enhanced emblem connections, upper engagement, and stepped forward advertising results. Fast digitisation around the sector has introduced with it each alternatives in addition to demanding situations. Whilst this has created an enormous alternative for the trade to develop and discover more moderen earnings technology streams, the problem for companies is to effectively tie the entire mediums in combination to create a continuing enjoy, and be offering distinctive answers not to simply have interaction the viewer, but additionally to draw the advertiser.”
Income: Rs 549.6 cr for FY22
The quantity 5 within the title Zee5 stands for the 5 continents that it’s found in
Leader Income Officer for Virtual & SMB, South Asia
Gaurav Kanwal brings to the desk his wealthy enjoy in media and knowledge generation sector around the Asia-Pacific and South Asian markets. In his present function, Gaurav is chargeable for using earnings from ZEE’s Virtual choices, running throughout advertisers and company companions. Previous to ZEE, Gaurav used to be EVP – Advert Gross sales of Disney+Hotstar, the place he arrange new companies, including incremental earnings and advert merchandise to the platform’s providing to shoppers. Gaurav has spent over a decade within the tech trade with trade leaders like Adobe, and Symantec, the place he arrange the SMB and client trade respectively within the South Asian area.
Commercial Gross sales, Subscription, and PROGRAMME Syndication earnings: Rs 3,908.5 cr for FY22
Income: Rs 4,145.4 cr for FY22
Head – Community Gross sales
Mahesh Shetty joined Viacom18 in April 2019, and leads the media & leisure community’s earnings serve as. An trade veteran, Mahesh has over 23 years of enjoy in Media and FMCG sectors, managing various P&L and useful management roles. In his 12.5 years of tenure at Radio Mirchi, he used to be one of the most leader architects of using Mirchi’s enlargement within the cluttered personal FM house, and construction Mirchi as a dominant marketplace chief. Mahesh joined Mirchi as VP and Cluster Head of Tamil Nadu when it used to be a 7-station community in India and in his decade plus stint he donned a couple of roles in spite of everything exiting because the Leader Running officer working a 76-station community. He additionally served because the Leader Technique Officer the place he’s credited with beginning Mirchi’s global trade, main Mirchi’s Section 3 growth and scaling up the IP houses trade with massive layout multi lingual houses akin to Mirchi Tune Awards. Previous to becoming a member of Radio Mirchi he had a protracted stint of over 10 years with PepsiCo Global.
“We’ve got created a singular construction the place we leverage the facility of the community in addition to the person channel, specializing in handing over emblem worth and maximising earnings. We’ve got created a knowledge analytics-led technique to numerous our resolution making on core gross sales that has helped power enlargement. We’ve got additionally invested closely in emblem answers of groups inside of our gross sales construction that has helped us supply cutting edge answers to manufacturers and scale up our earnings from Affect houses. Whilst Broadcast has been rock forged, Voot gross sales have noticed exponential enlargement within the ultimate couple of years. Within the ultimate monetary 12 months each on broadcast as neatly on OTT, V18 used to be one of the most quickest rising firms within the house we function in.”
SVP, Head of Industry – AVOD (Voot) at Viacom18 Media
In her present function Chanpreet Arora drives the AVOD trade – VOOT and is chargeable for main AVOD led partnerships which can be key to VOOT’s general enlargement. Over the past two decades she has been a core chief within the release and scaling of main global and native media manufacturers in India together with VICE Media, The New York Occasions, Formulation One, Occasions Web, Discovery Channel and Formulation One.
Bikash Kundu, Income Head, Regional, Viacom18
Nupur Saxena, Income Head, Early life Tune and Leisure
Pritesh Magodia, Income Head, Hindi Films and FTA Channels
Pavitra KR, Income Head, Colours
Vivek Mohan Sharma, Head, Branded Content material
Gaurav Mashruwala, Head, Viacom18 Reside
Sachin Puntambekar, Head, Client Merchandise
SONY PICTURES NETWORKS INDIA (SPNI)
Estimated Advert Income: Rs 3,408.4 cr Consolidated for FY22
Head- Advert Gross sales, Community Channels
In his illustrious occupation spanning two and a part a long time, Mehrotra has a confirmed document in using revenues and handing over efficiencies to shoppers and companies. Inside of SPN, he has moved thru a couple of channels, areas, and ranks. In his present function as Head of Advert Gross sales – Community Channels, he’s chargeable for strategizing, making plans, and using revenues for the Advert gross sales serve as. With a uni-focal considered growing trade answers, he has invested his time in curating long-term consumer relationships. Mehrotra strongly believes and works in opposition to reinforcing the tradition of innovation and pragmatism to the serve as of Promoting Gross sales and lives through his philosophy, “I’m into the trade of repeat purchases.” He has been instrumental in turning round operations that thrive at the swiftly converting marketplace demanding situations, and his wealthy enjoy and talent to comprehensively interpret priorities, align methods, and innovate, have resulted in impactful enterprise-wide gross sales answer plans, and strategic projects for gross sales procedure reengineering.
“My two-decade affiliation with SPN India has noticed the ad-sales serve as shift its focal point on expanding buyer affinity, and using innovation thru versatile and custom designed emblem answers. At SPN, we now have witnessed a lot of circumstances the place advertisers have prioritised the community and integrated it solely in media methods. That is extraordinarily rewarding from a servicing lens, because it is helping us make a distinction to companies and constantly be probably the most a hit broadcasters within the promoting house. For leisure, SPN has keenly experimented with quite a lot of scripted and non-scripted codecs, and brought steps in opposition to launching modern and distinctive IP houses.”
Head of Advert Income, SonyLiv
She has been a part of the SPN circle of relatives since 2020, and is chargeable for Sony LIV’s Virtual Promoting Gross sales Technique and Income. She is dedicated to construction an ecosystem for advertisers from throughout geographies who imagine Sony LIV as the most well liked medium to focus on and have interaction with their emblem target market.
Estimated Commercial and subscription earnings: Rs 1,223.49 cr STANDALONE FOR TV18 FOR FY22
CEO – Network18 (Broadcast) & Managing Director A+E Networks | TV18
Avinash Kaul is a published skilled with 24 years of enjoy, out of which the ultimate 12 years had been within the capability of a CEO. He has spent two decades within the Information trade, and is these days managing the trade operations of the most important TV information community within the nation, Network18, managing manufacturers like CNN News18, CNBC-TV18, News18 India, and Historical past TV18. He has labored throughout content material genres akin to Normal Information, Industry Information, Factual Leisure, to call a couple of. Previous to this he labored as a CEO at Occasions Tv Community. He’s an ex-Board Member – Media Analysis Customers Council (MRUC)- an trade frame that owns and manages the IRS (Indian Readership Survey) – the most important media survey in India and the foreign money for all print promoting in India. He’s additionally a Member -Prolonged Technical Committee – Broadcast Target market Analysis Council (BARC).
Sidharth Newatia, Nationwide Income, Hindi, News18
Gitanjali Pasricha, CNBC TV18-Virtual
Abhinay Chauhan, Nationwide Income Head-Executive Vertical
Prabhat Chatterjee, Nationwide Income Head, English and Industry Cluster-CNN News18 and CNBC TV18 Gross sales
Karishma Dhawan, Nationwide Income Head, Factual Leisure (A+E NetworkTV18)
S Shivakumar, COO Branded Content material (Focal point)
Ahtesham Ali, Head-Programmatic Gross sales (Network18 as Head of Programmatic Industry and Operations)
Smriti Mehra, CEO, Industry Information
Karan Abhishek Singh, CEO, Hindi Information
Promoting earnings and sale of broadcast slot: Rs 1,389.29cr consolidated for FY22
Community Gross sales Head (Tamil, Malayalam and Marathi)
George Alex has been related to Solar TV Community for greater than two decades. He joined the corporate in 1995, and went directly to develop into its Community Gross sales Head in 2016. Through the years, Alex has assumed many jobs. He labored as a Normal Supervisor of Tamil GEC Solar TV, previous to taking accountability of the community gross sales, which incorporates his area in Tamil, Malayalam, and Marathi. He is a sturdy gross sales skilled with an MBA, desirous about Gross sales and Advertising from the College of Madras.
Key particular person
Milan Dev Singh
Community Gross sales Head (Telugu, Kannada and Bangla)
Estimated Advert Income: Rs 822.65 cr Consolidated for FY22
CBO, Zee Media
Pleasure Chakraborty joined the Zee Crew as Leader Industry Officer in 2022. He has greater than 29 years of core media trade enjoy, having labored with Goldmines Telefilms, Enterr10 Media, TV Nowadays Community, Forbes India, Occasions Crew, and TV 18 Crew in quite a lot of roles and positions. He’s instrumental in using key duties, akin to defining and executing the fitting technique for trade construction actions whilst making sure its are compatible with the corporate’s broader imaginative and prescient and ambition. An alumnus of Harvard Industry College, that is Chakraborty’s 2d stint with Zee Crew as he had began his occupation with Zee Leisure. Chakraborty oversees gross sales, distribution and advertising group, earnings producing avenues, and is helping in construction a powerful consumer base for gross sales in information channels.
Gunjan Taneja, Vice President and Head World Gross sales, ZMCL
Abhay Ojha, Leader Industry Officer, Linear Channels
Madhu Soman, Leader Industry Officer, Linear and Virtual
Devdas Krishnan, CEO, IndiaDotCom Virtual Pvt. ltd.