Wheelchair Cricket India Affiliation launches ‘Pressure with Skill’ marketing campaign
The non-profit group The Wheelchair Cricket India Affiliation (WCIA) has introduced the #DrivewithAbility marketing campaign.
The WCIA used to be created in 2016 to lend a hand wheelchair customers get well thru sports activities.
The group goals to supply a platform for other folks in wheelchairs to “are living similarly and independently thru cricket”.
The WCIA has launched a trailer on its social media platforms to have fun the two-month marketing campaign, which is able to deal with more than a few sides of the group of other folks with disabilities whilst riding.
The video talks in regards to the prejudices of riding a automobile with a incapacity, methods to give a disabled group the chance to head out in the street with out hesitation.